Brand (Practice) Identity your unique story Brand StoryLet's first identify the unique essence of your practice, which will be the cornerstone of your entire marketing strategy.Please enable JavaScript in your browser to complete this form.Who You Are - Step 1 of 5Welcome to the beginning of an exciting journey to elevate your practice! Our onboarding forms are designed to deeply understand your vision, preferences, and the unique aspects of your practice. Your responses will be instrumental in guiding us to create a website that not only meets your expectations but also distinctly represents your brand. As you progress through the form, we encourage you to provide as much detail as possible. This is an opportunity to reflect on and articulate the core elements that make your practice special. Let's begin crafting your unique brand story. You’ve chosen a profession that requires a mastery of a technical skill, extensive higher education, and a commitment to serve others. Describe the key personality traits that guided you into this profession. *What core values define your practice? What do you stand for? *Identify something your practice does better than any other—what sets you apart? **Hint - What is some positive feedback you've received about your practice?NextExplain the reason behind your practice's existence. **Hint - Consider identifying the intersection between your unique skills and the community's needs when explaining your practice's purpose. This intersection often reveals the core reason for your practice's existence.Beyond treatment, what unique experiences or benefits do you offer to your patients? *How do you envision your practice impacting the community and what legacy do you aim to create through your work? *PreviousNextImagine your ideal patient's first visit...Who are they, and why did they choose your practice? **Hint - To effectively envision your ideal patient's first visit, consider crafting a brief narrative. Include key demographic details such as age, education, profession, and income level. Also, delve into qualitative elements like their goals, aspirations, and the reasons they chose your practice. This storytelling approach can help paint a vivid picture of your target patient.Detail their initial impressions, interactions, and the procedures they undergo. *How do they feel when leaving, and what lasting memory do they have a month later? *Write a 5-star review from the viewpoint of the patient you just described. *PreviousNextWhat are your short-term goals for this year? *Where do you see your practice in 5 years? *Describe your long-term vision and your definition of success. *PreviousNext (Final Thoughts)Is there anything else you’d like to share about yourself, your practice or your aspirations?NameSubmit
