Understand the basics
What is search engine optimization (SEO)?
Dental SEO or "search engine optimization" refers to the process of increasing your website rankings on Google and other search engines. When your website ranks high on Google, this generally means your organic search listing will receive more clicks (often referred to as traffic). As your website traffic increases, so should the amount of leads you receive each month from Google. The process of achieving higher rankings however, is a bit more complicated. The most essential components of SEO range from "on-page" (your website) optimizations, to "off-site" reputation indicators. Off-site indicators generally refer to third party websites linking back to your own. Your online reputation & review profiles also play a role.
Why is Dental SEO important?
If you like acquiring new patients and don't like losing patients to your competitors, then SEO should be absolutely vital to your marketing strategy. The majority of search result clicks go to the top 3-5 listings on Google. And almost nobody visits the 2nd page of Google search results. SEO rankings don't happen over night and can sometimes take years to earn the #1 spot. Every day that your dental practice website isn't focusing on search engine optimization is a day your competitors are taking advantage of the situation.
What search engine optimization services will help you?
On-Site Web Optimizations
Any SEO campaign always starts with a solid foundation, i.e. your website. Make sure your practice's website is 100% search engine optimized, including title tags, meta descriptions, header tags, images and more.
Google Business Profiles (Maps)
Google My Business management and optimization plays a crucial role to showing up in local (map) searches in your area. At Elevate DDS we manage our client's Google Business Profile (previously Google My Business). We'll also take advantage of Google Posts to showcase new events within your office. And last but not least, we'll send all the quality signals that Google looks for in local SEO including schema markup.
Online Business Reviews
Every dental office absolutely needs a solution for managing your reputation and building a 5 star profile. Elevate DDS has a solution that can tap into your patient management software and automatically send SMS text messages and emails asking your patients to leave a review.
Off-Site SEO (Link Building)
Link building is the most powerful tool in SEO. Getting third party websites to link back to your website is vital to ranking at the top of Google. Elevate DDS uses tactics to acquire both local & national links. Link building is available to clients who want to dominate their market and competition.
Why Elevate DDS?
We Focus on What Matters
At Elevate DDS we're lead by an expert with over 15 years of experince in SEO!
The 5 essential services we listed above are services included in our marketing packages at Elevate DDS. Our fearless leader has over 15 years experience in digital marketing and search engine optimization. Elevate DDS has been performing SEO for dental offices since 2015. In that timeframe we've gotten our clients to the top of Google search results and we know what it takes to succeed. We know what it takes for dental websites to show "expertise, authority & trust" (E-A-T). For more on this see: Google's E-A-T algorithm update here.
Also remember that performing SEO for dentists can be quite different than for other types of small businesses. Hiring an agency that has working knowledge of both the dental industry, as well as specific dentistry ranking factors, are indispensable for achieving top results.
Elevate DDS Gets Results
Elevate DDS is a performance player. All of our client website data is tracked every day, including Google rankings. We believe in absolute transparency with our marketing efforts, and it all starts with measuring and sharing those results!
1 Month Return on Investment
From top rankings in Google to best in class Google Ads tactics, Elevate DDS was able to deliver an additional $38,500 ROI in a single month. Pragma Dental dominates their market in Google for almost every keyword in dentistry.
Grace Jun, DDS - Pragma Dental
In a Single Month
Elevate DDS was able to provide a +219% increase in leads year over year with SEO and Google Ads campaigns in a very competitive market.
Dr's Bavishi & Doshi - Irving Family Dental