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Posts by codyecp

Time to Stop Safeguarding Against Negative Reviews

Negative Review Safeguarding – Google Review Policy Updates

What you need to know about Google’s review policy change Google updated their terms of service (TOS) regarding online reviews in April. You can find Google’s updated policy here. There are a couple of line items that could specifically effect dentists and the way that some practices solicit reviews. Those items listed in Google’s updated…

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Facebook Algorithm Changes You Should Know About

Is Facebook Making a Shift to Pay to Play for Businesses?

Facebook announced an algorithm change last week Facebook made an announcement last week that they would be adjusting their algorithm to include more posts from friends and family, and less from news sources & businesses. You can read a full write up of the algorithm change on the social dashboard company Hootsuite, over on their…

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What Should My Dental Website Cost?

What Do Dental Websites Cost?

We’re all looking for a deal when it comes to creating and maintaining a website. But deals don’t always equal value when it comes to your web presence. So that brings us to the question: what should (or do) dental websites cost? To answer this question, we can’t simply quote a dollar amount and say…

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Dental Marketing Plan

Dental Marketing Plan & Strategies

How to Create an Awesome Dental Marketing Plan Every small business owner tends to struggle with creating their first marketing plan. I think the main reason for this is that most business owners tend to focus on the outcome and end campaigns, while often overlooking the strategy, planning and execution phases. Unless you’ve gone to…

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