Negative Review Safeguarding – Google Review Policy Updates

Negative Dental Office Reviews on iPhone

What you need to know about Google’s review policy change Google updated their terms of service (TOS) regarding online reviews in April. You can find Google’s updated policy here. There are a couple of line items that could specifically effect dentists and the way that some practices solicit reviews. Those items listed in Google’s updated…

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Dental Marketing Plan & Strategies

Marketing Campaign Strategy Illustration

How to Create an Awesome Dental Marketing Plan Every small business owner tends to struggle with creating their first marketing plan. I think the main reason for this is that most business owners tend to focus on the outcome and end campaigns, while often overlooking the strategy, planning and execution phases. Unless you’ve gone to…

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Stop Flooding Your Facebook Timeline With Reviews

Facebook Social Media

As patients and consumers, we have a multitude of options when it comes to where we can leave our positive or negative feedback regarding our experience or purchase. Among these options, the most popular sites for patient feedback tend to be Facebook, Google, Yelp, Healthgrades and ZocDoc. We know reviews are important to local SEO,…

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Dentist Reputation Management – A Complete Guide

Google Reviews Illustration on iPad

As I’m sure you’ve already noticed, we live in an age of instant information. Anything you want to know about a given business or medical practice is pretty easy to find via a few Google searches. Want to know how long a dental practice has been in business? You can look it up on the…

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Predicting Dental Websites in 2016

Executive Summary for Dental Websites 2016

At the beginning of every year, we like to publish a piece on predicting the future for the upcoming year. 2015 brought us some tremendous changes and industry shifts in web design and online marketing. We had a historic shift away from using desktop and laptop computers to research websites. 2015 was the first year…

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