Marketing
Predicting Dental Websites in 2016
At the beginning of every year, we like to publish a piece on predicting the future for the upcoming year. 2015 brought us some tremendous changes and industry shifts in web design and online marketing. We had a historic shift away from using desktop and laptop computers to research websites. 2015 was the first year…
Read MoreDoes Pay Per Click Advertising Work for Dentists?
When it comes to advertising your website online there are many ways to bring new visitors to your website. The preferred method by most dentists and dental marketing companies tends to be search engine optimization. It makes sense to rely on a relatively less expensive marketing method such as SEO, as it can produce longer-term…
Read MoreDental Website Analytics
Quite often we receive questions from clients about their dental website analytics. And I think website analytics are an important part of online marketing efforts. However, I am not sure that analytics are an important item for dentists to be concerned about. Dentists should really be concerned about one metric only, and that is visitor…
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